Whoever said, “Print advertising is dead,” doesn’t understand the value of the printed word.
The 45-70 year old market still enjoys reading a printed newspaper over coffee. Ask any of us. There is something about the Interaction that happens when we literally turn the pages with our hands. That movement invokes an emotional response to the printed words we just read. It’s not the same response we feel when we casually skim through the same news on an e-reader.
We, the 45-70 year olds are a tactile group.